Est. San Clemente, California · Creative Studio of One
A quieter kind of luxury, told in frames.
I — A Brief Introduction
A creative director and visual storyteller crafting emotionally resonant work for modern lifestyle brands.
I am Karlie — a creative director, luxury lifestyle creator, and visual storyteller based in San Clemente, California, and the founder behind Solai the Label. For more than ten years I have been quietly shaping how fashion, ecommerce, and lifestyle brands look and feel on the page and on the feed.
My work sits between editorial campaign and intimate documentary — warm, considered, and unhurried. I partner with founders and creative teams who care about every frame, and who believe a beautifully made image is still the most powerful thing a brand can offer.
II — Selected Partnerships
A few of the brands I've had the privilege to direct, photograph, and tell stories for.
III — Services
A creative studio of one, with the range of a small agency.
Each engagement is custom. Most begin with a single campaign or content drop and grow into a longer creative partnership across seasons, launches, and channels.
Creative Direction
End-to-end visual leadership — from concept and moodboard to final cut. A singular aesthetic point of view for the brands I partner with.
Luxury UGC & Brand Content
Editorial-feeling content that lives natively in feeds and rolls cinematically on a brand homepage. Not influencer content — campaign content.
Hospitality Storytelling
Visual narratives for boutique hotels, resorts, and travel destinations that translate a sense of place into desire.
Family Lifestyle Campaigns
Soft, intimate, and aspirational family imagery for elevated children's, home, and lifestyle brands.
Editorial Photoshoot Production
Shot lists, styling, casting, locations, props, and on-set direction. Beautiful work, beautifully organized.
Social Media Creative Strategy
Aesthetic frameworks, content pillars, and visual systems that compound brand equity month over month.
Brand Campaign Planning
Seasonal and launch campaigns built around a clear story — strategically scoped, beautifully executed.
Visual Storytelling
The through-line of every engagement: imagery that feels intentional, organic, cinematic, and unmistakably yours.
IV — Selected Work
An editorial portfolio, sequenced like a magazine.
A selection of recent campaigns, content series, and editorial productions for boutique hospitality, fashion, beauty, and family lifestyle brands.
Fashion
Citrus Muse
Hospitality
Coastal House Quiet
Beauty
Oak Essentials Ritual
Travel
San Clemente Morning
Family Lifestyle
Pier Light
Editorial
Afternoon on the Deck
V — Hospitality & Travel
Boutique Hotels · Resorts · Destinations
Sense of place, translated into desire.
From salt-air mornings to interiors softened by afternoon light, I build hospitality stories through texture, stillness, and atmosphere. The result is imagery that lets guests feel the stay before they ever book it.
Start a CampaignVI — Family Lifestyle
Childrenswear · Home · Heritage Brands
Soft, intimate, and unmistakably yours.
Family campaigns that honor real closeness without losing polish — documentary in feeling, editorial in composition. Especially suited to elevated childrenswear, home, and lifestyle brands that want warmth with restraint.
Book a Creative PartnershipVII — The Process
Considered from first conversation to final frame.
Discovery
We begin with a conversation. What does the brand feel like — and what should it feel like a year from now?
Direction
Moodboards, references, palette and tone. A creative brief that becomes the north star for every frame.
Production
Casting, location, styling, photographer, props. Every detail composed with intention.
Delivery
A complete library of images and video — sequenced for campaigns, social, and editorial use.
VIII — In Their Words
"Karlie translated our brand into a visual world we did not know we were missing. Every frame felt like a magazine spread."
— Founder, Hospitality Brand
IX — Follow Along
@karliedempsey on Instagram
X — Inquiries
Let's create something beautiful together.
Tell me a little about your brand and the campaign you're envisioning. I respond to every inquiry personally within two business days.